Program Type
Major
Format
On Campus
Online
Est. time to complete
2 years
Credit Hours
36
Become your team's MVP.
This program is offered in collaboration with the Dallas Cowboys, providing our students unequaled access to the most valuable sports franchise in the world. Offered exclusively at UNT at Frisco, across from the Dallas Cowboys Headquarters, this program will provide you extraordinary access to the Cowboys and some of the other hottest sports teams in the nation.
Department of Management
940-369-7818
Natalie.Bernard@unt.edu
Business Leadership Building, Room 215
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Why Earn a Sports Entertainment Management Master's?

UNT and the Dallas Cowboys have combined their expertise to create two state of the art MBA programs that provide students a direct career path in the sport entertainment industry. Emerging best practices of the most valuable sport franchise in the world with the rigor of our one of the most highly engaged sport management scholars in the world, the two organizations have created incredible graduate programs that are a perfect preparation to a career in the sport entertainment industry.

As of Fall 2022, 100% of the graduates are fully employed, and 83% of all graduates received a promotion or started in a new job since they enrolled at UNT. 66% of the graduates are employed in the sport entertainment industry, a number even higher among our female students (81%).

Marketable Skills
  • Team work
  • Strategic integration of business subjects integrated with Sports Entertainment
  • Quantitative analysis of Sports Entertainment Industry Business Situations
  • Apply principles of ethical conduct in the Sports Entertainment Industry
  • Apply knowledge to business situations in the Sports Entertainment Industry