University of North Texas 
Sport Entertainment Management Degree
Bachelor of Business Administration (B.B.A.)
Program Type
Major
Format
On Campus
Est. time to complete
4 years
Credit Hours
120
Secure a front-row seat to the sports entertainment industry.
The B.B.A. degree in Sport Entertainment Management (SEM) is your ticket to a dynamic
career in the most exciting industry in the world. Strategically and exclusively located
in "Sport City USA," this world-class program provides students with unparalleled
access to a network of professional teams, leagues and sport entertainment executives.
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Why Earn a Sport Entertainment Management Degree?
A specialized curriculum provides students with a direct path to a career in sports
entertainment. The degree combines general business courses that introduce students
to the skills required to run a business, with specialized sport concentration courses
that cover cutting-edge business practices.
Informed in real-time by the professional sport ecosystem in Frisco, Texas, the BBA SEM degree is grounded in a transformative and ever-evolving curriculum that develops industry thought leaders poised to create opportunity in the sport entertainment industry.
The SEM program maintains formal partnerships with the Dallas Cowboys, the PGA of America, and Stadia Ventures and is supported by an advisory board with top executives from the Texas Rangers, Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Topgolf, Texas Motor Speedway and numerous minor league franchises throughout the Dallas-Fort Worth metropolitan area. These connections provide students with unparalleled networking opportunities.
Informed in real-time by the professional sport ecosystem in Frisco, Texas, the BBA SEM degree is grounded in a transformative and ever-evolving curriculum that develops industry thought leaders poised to create opportunity in the sport entertainment industry.
The SEM program maintains formal partnerships with the Dallas Cowboys, the PGA of America, and Stadia Ventures and is supported by an advisory board with top executives from the Texas Rangers, Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Topgolf, Texas Motor Speedway and numerous minor league franchises throughout the Dallas-Fort Worth metropolitan area. These connections provide students with unparalleled networking opportunities.
Marketable Skills
- Teamwork
- Strategic integration of business subjects with sports entertainment
- Quantitative analysis of sports entertainment industry business situations
- Apply principles of ethical conduct in the sports entertainment industry
- Apply knowledge to business situations in the sports entertainment industry