University of North Texas 
Marketing Degree
Bachelor of Business Administration (B.B.A.)
Program Type
Major
Format
On Campus
Est. time to complete
4 years
Credit Hours
120
Discover how to develop effective marketing strategies.
Our B.B.A. in Marketing prepares you to become an effective marketing decision-maker
in business and non-business organizations. With an excellent knowledge of business
and marketing fundamentals, you'll be equipped to synthesize marketing-related data
into timely and effective business decisions.
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Why Earn a Marketing Degree?
The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.
While earning your B.B.A. in Marketing, you'll learn:
- Fundamentals of economics, accounting, finance, marketing, information technology and management
- Identification of profitable market opportunities
- Information acquisition and analysis for assessing opportunities and decision-making
- Creating effective marketing programs to tap identified opportunities
- Effective oral and written communications and presentation skills
- Working with and leading teams
Marketable Skills
- Marketing project management
- Analytical toolsets
- Teamwork
- Marketing financial implication management
- Effective presentation skills