University of North Texas 
Marketing Degree
Bachelor of Business Administration (B.B.A.)
Program type:
Major
Format:
On Campus
Est. time to complete:
4 years
Credit Hours:
120
Discover how to develop effective marketing strategies.
Our B.B.A. in Marketing prepares you to become an effective marketing decision-maker
in business and non-business organizations. With an excellent knowledge of business
and marketing fundamentals, you'll be equipped to synthesize marketing-related data
into timely and effective business decisions.
Why Earn a Marketing Degree?
The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs; developing and pricing need-satisfying product offerings; effectively communicating with customers; and logistics management to assure products reach customers when and where they want them.
While earning your B.B.A. in Marketing, you'll learn:
- Fundamentals of economics, accounting, finance, marketing, information technology and management
- Identification of profitable market opportunities
- Information acquisition and analysis for assessing opportunities and decision-making
- Creating effective marketing programs to tap identified opportunities
- Effective oral and written communications and presentation skills
- Working with and leading teams
Marketable Skills
- Marketing project management
- Analytical toolsets
- Teamwork
- Marketing financial implication management
- Effective presentation skills
Marketing Degree Highlights
Our faculty members are outstanding professors, distinguished researchers and experienced
professionals who have been honored by the International Franchise Association Educational
Foundation, the Marketing Management Association and the Academy of Marketing Science.
You can network with marketing professionals by participating in the student chapter
of the American Marketing Association, the ASCEND Pan Asian Leadership Student Chapter,
the Sports Marketing Association and the Mu Kappa Tau international marketing honor
society.
The G. Brint Ryan College of Business' Professional Leadership Program works with
corporate partners throughout the region to get you the skills needed to be competitive
in the workforce.
Faculty research has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Psychology, the Journal of Retailing and the Journal of the Academy of Marketing Science.
You can now work towards this degree through UNT at Frisco and benefit from partnerships
with nearby industry partners.
In the Marketing program, we provide you with a well-rounded, state-of-the-art education
using a "learn today, apply tomorrow" classroom philosophy.
What Can You do With a Marketing Degree?
Industries that depend heavily on marketing professionals include:
- Analytics
- Banking
- Distribution
- E-commerce
- Fashion
- Manufacturing
- Music and entertainment
- Nonprofits and charities
- Retailing
- Transportation
- Travel
B.B.A. in Marketing graduates get jobs such as:
- Marketing Research Analyst
- Marketing Program Coordinator / Brand Manager
- Assistant Account Executives
- Customer and Public Relations
- Social Media & Digital Marketing
- Promotion and Communications
- Inside and Outside Sales Representatives
Graduates continue on to leadership roles such as:
- Account Executives
- Director of Marketing Research
- Directors of Marketing and Sales
- Senior Brand/Product Managers
- Advertising and Promotion Director
- Public Relations Director
Marketing Degree Courses You Could Take
Marketing Research and Analytics (3 hrs)
Market-research based marketing decision making (e.g. segmentation, targeting, positioning,
marketing planning, profitability management, and assessing and ROI of marketing campaigns)
using qualitative and quantitative analysis techniques.
Personal Professional Development (1 hr)
Emphasis is on career development including preparation of professional resumes, developing
interviewing skills and utilizing UNT placement office facilities and services. Guest
speakers from various industrial settings familiarize students with professional opportunities
in marketing.
Consumer Behavior (3 hrs)
A survey of individual and organizational decision making in the acquisition, consumption
and disposition of goods and services, with selected applications in market segmentation,
marketing communications and marketing management. Topics include consumer and organizational
behavior models and decision processes; internal influencing forces of motivation,
perception, learning, personality, lifestyle and attitudes; external influencing forces
of culture, subculture, demographic, social class, reference group and household.
Global Marketing Issues and Practice (3 hrs)
Students examine marketing decision making in an international context. Course emphasizes
issues and concepts relevant to firms competing in the global marketplace, including
problems and opportunities arising from the economic, legal/political, sociocultural,
geographic and technological environments.
Strategic Brand Management (3 hrs)
Course concentrates on strategic and operational issues related to brand management—an
important aspect of marketing function—its integration in the organization, management
of portfolio of brands, environmental scanning, identification and creation of value
to offer to consumers, budgeting, planning, and control issues. Specific areas include
research, data management, analyses for planning and decision making, decisions in
the areas of product/service offering, pricing, communication (advertising, sales
promotion, sponsorship and publicity), channels, ethics and global implications, among
others.
Professional Selling (3 hrs)
Professional selling principles and practices for business applications. Principles
of communication, listening, selling yourself and a business sales model. Students
develop and present two sales presentations.
Learn More About UNT
Watch this video to learn more about what makes UNT great!
