University of North Texas 
Marketing and Professional Selling Degree
Bachelor of Business Administration (B.B.A.)
Program Type
Major
Format
On Campus
Est. time to complete
4 years
Credit Hours
120
Develop effective marketing strategies that support business-to-business sales.
The B.B.A. in Marketing with a Concentration in Professional Selling is a cohort-based
degree program that prepares a select group of students to prospect and secure the
customers that fuel the business cycle - driving production that leads to growth and
expansion and funds innovative research.
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Request More InfoWhy Earn a Marketing and Professional Selling Degree?
Your cohort will be the group of students that start with you, and they will move through the program and graduate with you. Being in a cohort means you will be brought together with students that share your interests and goals and are ready to work together. As you progress through the program, a community of support and encouragement will emerge and build towards a lasting professional network.
In the cohort-based sales program, activities include
- Researching databases to identify industries and prospect businesses
- Developing sales strategies to lock-in accounts
- Uncovering and prioritizing customer needs
- Demonstrating value that overcomes price objections and produces quantifiable results for both parties
- Developing interpersonal relationships by building trust
Marketable Skills
- Marketing project management
- Analytical toolsets
- Teamwork
- Marketing financial implication management
- Effective presentation skills
