Seth Ketron, Ph.D


Clinical Assistant Professor of Marketing

Dr. Seth Ketron earned his PhD in Business/Marketing from UNT in 2017. His research is mainly in consumer behavior and focuses on sensory marketing and information processing. He has published in journals such as Journal of Retailing, Journal of Business Research, European Journal of Marketing, Psychology & Marketing, and Journal of Retailing & Consumer Services. Dr. Ketron also specializes in retailing and, during his time in industry, worked for the TJX Companies and JCPenney in corporate-level inventory management.

Dr. Ketron lives with his husband, Brian, and two English bulldogs, Humphrey and Belle. He enjoys writing, singing, being active, shopping, cooking, and reading.