With UNT at Frisco, you'll have a front row seat to the sports industry at the highest level.

If you're passionate about the business of sport entertainment, the Bachelor of Business Administration in Business Integrated Studies, Sport Entertainment Management track is your ticket to an exciting career in this fast-paced industry. This program is offered in collaboration with the Dallas Cowboys providing our students unprecedented access to the most valuable sport franchise in the world. Offered exclusively at UNT at Frisco, across from the Dallas Cowboys Headquarters, this program will provide you extraordinary access to the Cowboys and some of the other hottest sports teams in the nation.

With UNT at Frisco, you'll have a front row seat to the sports industry at the highest level.

Aside from the Dallas Cowboys partnership, the program has relationships with the Texas Rangers, the Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Texas Motor Speedway and a multitude of minor league franchises throughout the Dallas-Fort Worth metropolitan area. Collectively, they will provide you with an in-depth understanding of the industry through class projects, internships and guest speakers. Not only will you receive a first-hand look at best practices, since this degree is available through UNT's College of Business, you're guaranteed a world-class business education.

What we offer

The core of the program consists of classes that allow you to understand how to manage sport organizations in the 21st century, and focus on building the sport brand, developing corporate partnerships, fan engagement strategies and talent management. We also offer you specific pathways that allow you to specialize in a certain facet of the sport entertainment management industry. You can choose from five specializations to tailor your education and work toward your specific career goals, including:

  • Community and media relations
  • Event operations
  • Hospitality
  • Merchandising
  • Sales and marketing

Guided Pathway

Learn how you can complete your junior and senior years at UNT at Frisco.

More program information

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Talk to an advisor

Speak with one of our advisors by calling 972-668-7100 or emailing us at UNTFrisco.Advising@unt.edu. Emails will receive a response within 24 hours.

Schedule an appointment with advising at UNT at Frisco:

Tuition Reimbursement

Many companies offer tuition reimbursement programs. Ask your employer if they offer a tuition reimbursement benefit to help fund your education.