With UNT at Frisco, you'll have a front row seat to the sports industry at the highest level.

If you're passionate about the business of sport entertainment, the Bachelor of Business Administration in Business Integrated Studies, Sport Entertainment Management track is your ticket to an exciting career in this fast-paced industry. This program is offered in collaboration with the Dallas Cowboys providing our students unprecedented access to the most valuable sport franchise in the world. Offered exclusively at UNT at Frisco, across from the Dallas Cowboys Headquarters, this program will provide you extraordinary access to the Cowboys and some of the other hottest sports teams in the nation.

With UNT at Frisco, you'll have a front row seat to the sports industry at the highest level.

Aside from the Dallas Cowboys partnership, the program has relationships with the Texas Rangers, the Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Texas Motor Speedway and a multitude of minor league franchises throughout the Dallas-Fort Worth metropolitan area. Collectively, they will provide you with an in-depth understanding of the industry through class projects, internships and guest speakers. Not only will you receive a first-hand look at best practices, since this degree is available through UNT's College of Business, you're guaranteed a world-class business education.

What we offer

The core of the program consists of classes that allow you to understand how to manage sport organizations in the 21st century, and focus on building the sport brand, developing corporate partnerships, fan engagement strategies and talent management. We also offer you specific pathways that allow you to specialize in a certain facet of the sport entertainment management industry. You can choose from five specializations to tailor your education and work toward your specific career goals, including:

  • Community and media relations
  • Event operations
  • Hospitality
  • Merchandising
  • Sales and marketing

America's Team | Your University

Request More Information

UNT at Frisco
Open House!

Join our friendly faculty and staff and explore UNT at Frisco’s innovative and career-focused programs. Come out to UNT at Frisco Open House and learn about our unique majors offered such as Project Design and Analysis and our flexible Bachelors of Arts and Sciences. We will also have faculty available to discuss our UNT degree options such as Marketing and Early Childhood Education.

The Open House Event will be on November 16, 2021, from 5:30 - 7:30 P.M. Use the link below to register now, you don’t want to miss it!