Your future in Business Studies with a focus in Sport Entertainment Management

Are you ready to be a business leader in the sport entertainment industry? An M.B.A. in Business Studies with a focus in Sport Entertainment Management is your ticket to the top. This program is offered in collaboration with the Dallas Cowboys providing our students unequaled access to the most valuable sport franchise in the world. Offered exclusively at the UNT New College at Frisco, across from the Dallas Cowboys Headquarters, this program will provide you extraordinary access to the Cowboys and some of the other hottest sports teams in the nation. Not only will you receive a first-hand look at best practices, since this degree is available through UNT's College of Business, you're guaranteed a world-class business education.

Graduate opportunities

With UNT's New College at Frisco, you'll have a front row seat to the sports industry at the highest level. Aside from the Dallas Cowboys partnership, the program has relationships with the Texas Rangers, the Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Texas Motor Speedway and a multitude of minor league franchises throughout the Dallas-Fort Worth metropolitan area. Collectively, our partners will provide you with an in-depth understanding of the industry through class projects and guest speakers. For the Capstone class in the MBA programs, students will serve as a consultant to a sport entertainment organization and consult them on an organization challenge or opportunity agreed upon by student and client.

With industry engagement at the core of the curriculum, you'll make valuable connections while you earn your M.B.A. You'll also gain powerful professional partnerships through UNT's alumni network of more than 280,000 in the Dallas-Fort Worth area alone. We have more than 10,000 alumni that hold executive titles.

With a UNT M.B.A. in hand, you'll be ready for leadership roles such as: 

  • Corporate Partnership Manager
  • Event Manager
  • Marketing Director
  • Operations Manager

Learn more about the program

See current courses offered at UNT's New College at Frisco