Be a business leader in the sport entertainment industry

Are you ready to be a business leader in the sport entertainment industry? An M.B.A. in Business Studies with a focus in Sport Entertainment Management, offered exclusively through UNT at Frisco, is your ticket to the top. This program has an intense industry focus and students will encounter executives from every leading sport organization in the Dallas Froth Worth area throughout their studies. This program is offered in collaboration with UNT partners including the Dallas Cowboys, Texas Motor Speedway and the PGA of America, providing our students unequaled access to some of the most valuable sports organizations in the world. Not only will you receive a first-hand look at best practices, since this degree is available through UNT's College of Business, you're guaranteed a world-class business education.

Graduate opportunities

With UNT at Frisco, you'll have a front row seat to the sports industry at the highest level. Aside from the formal partnerships with the Dallas Cowboys, Texas Motor Speedway and the PGA of America, the program has strong relationships with the Texas Rangers, the Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Texas Motor Speedway and a multitude of minor league franchises throughout the Dallas-Fort Worth metropolitan area (see below for a full list of current members of the Sport Entertainment Management Advisory Board). Collectively, our partners will provide you with an in-depth understanding of the industry through class projects and guest speakers. For the capstone class, students will serve as a consultant to a sport entertainment organization and consult them on an organization challenge or opportunity agreed upon by student and client. 

Outside of the class, the program organizes lecture series as well as an annual conference, both of which are focused on bringing the industry in to discuss the latest trends in the industry.

With industry engagement at the core of the curriculum, you'll make valuable connections while you earn your M.B.A. You'll also gain powerful professional partnerships through UNT's alumni network of more than 280,000 in the Dallas-Fort Worth area alone. We have more than 10,000 alumni that hold executive titles.

With a UNT M.B.A. in hand, you'll be ready for leadership roles such as:  

  • Corporate Partnership Manager
  • Event Manager
  • Marketing Director 
  • Operations Manager

Sport Entertainment Management Advisory Board members

  • Eric Sudol, Vice President of Corporate Partnerships and Sales for Dallas Cowboys and Vice President of Global Partnerships Legends Hospitality
  • Donnie Nelson, GM and President of Basketball Operations of the Dallas Mavericks, and owner of Neltex Sports Group
  • Monica Paul, Director of the Dallas Sports Commission
  • Larry Lundy, President Lundy Marketing Group & VP Marketing & Partnerships Night Media
  • Katie Wegener, Vice President, Lagardere Plus Americas
  • Risa Hall, Senior Director of the Allstate Sugar Bowl
  • Andy Milovich, General Manager of the Frisco Roughriders
  • Brad Alberts, President of the Dallas Stars
  • Gary Treangen, Vice President at the Marketing Arm
  • Katie Pothier, Executive Vice President and Legal Counsel, Texas Rangers
  • John Davidson, Head of Partnerships, Gamestop
  • Darrell Crall, COO of the PGA of America
  • Paulina Chapa, Vice President of Marketing, Dallas Wings
  • Husain Abdullah, Sports Mediator and Athlete Transition Coach. Owner of Luminous Roads LLC
  • Rodney Farrell, Vice President Global Partnerships, Topgolf
  • Malcolm Farmer, President and General Manager, Texas Legends
  • Paulina Chapa, Vice President of Marketing, Dallas Wings
  • Jimmy Smith, Chief Operating Officer and Chief Financial Officer, FC Dallas

Guided Pathway

Learn how you can complete your junior and senior years at UNT at Frisco.

Guided Pathway under revision. Contact department advisor.

More program information

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